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Jens Elers

Chairman & Owner

My journey commenced on the stage, stepping into the world of acting as a child. However, the winds of change whispered a different tale when, at the tender age of 16, I encountered the mesmerizing sight of palm trees in Northern Italy. From that moment, the allure of tourism and travel seized my heart.

Venturing forth, I carved a path through the sun-soaked landscapes of Greece, the vibrant scenery of Spain, and the wild terrains of Kenya. A pivotal chapter unfolded during my six-year tenure as the Director of Tourism for Copenhagen. This chapter laid the foundation for a new adventure, as in 1983, I took the plunge and established DMC.

Today, I stand as the jubilant owner, the guiding force, and the chairman of this venture—a company that has become a testament to my passion for travel and commitment to delivering extraordinary experiences.

These days, I wear the hat of not just an entrepreneur but also the cherished title of company guru, steering the ship toward new horizons with a heart brimming with wanderlust.

My colleagues describe me with these 3 words:

1: Passionate
2: Fearless
3: Trustful

SINCE: Founded DMC in 1983


Why DMC Nordic

As a comprehensive destination management company, our roots are deeply embedded in Scandinavia and the Baltic region, with a dynamic team and well-established offices spread across these captivating destinations.

With four decades of orchestrating exceptional destination experiences, we’ve come to understand that true amazement lies in consistently pushing the boundaries of what’s anticipated. Our clientele, regardless of budget disparities, seeks a dependable partner—one who embodies flexibility, trustworthiness, and meticulous attention to detail. Their pursuit is not just a journey; it’s an exploration for unique and creative avenues to unravel the essence of our destinations.

We’re not just a company; we’re a vibrant force, perpetually fueled by excitement. Our senses are finely tuned to discover “the next big thing,” perpetually on the lookout for experiences that transcend the ordinary.

But here’s the twist—we don’t settle for merely meeting our clients’ expectations. That’s too commonplace for us. What sets us apart is our unwavering commitment to exceeding all expectations. We crave the extraordinary, with a penchant for cool surprises and a meticulous execution that leaves an indelible imprint—a mark that truly stands out in the offer of memorable experiences.

Learn more about our destinations

DMC Nordic Partnerships - Memberships - Certifications