Proffesional Guides Training New Guides!

All our teachers are specialists in their fields, including history, journalism, humour, acting, interpretation, architecture, food, design, and all topics about Denmark.

Each instructor is deeply connected to the tourism industry and excels at translating theoretical knowledge into practical skills.

All are eager to share their stories and insights with you, ensuring you receive a rich, well-rounded education in guiding.

Charlotte Emmery

Head of Nordic Guide Academy

• Certified Touristguide from Roskilde University
• Educated teacher, certified personal coach and Master of science, experience economy, Roskilde University
• External lecturer at the Nature and Culture Interpretation programme, Skovskolen, University of Copenhagen

Charlotte has many years of experience as a guide and external lecturer in communication, interpretation, rhetoric, storytelling, performance, intercultural communication and guide technique.

She is also the author of the handbook “You Don’t Sing at a University” about hosting and the experience economy

Henriette Brink

Teacher at Nordic Guide Academy

Tanja Smed / Mette Thornval / Sara Sejergaard

Teachers at Nordic Guide Academy

Tanja Smed (on the left)

Tanja has worked at SAS for many years and can get by in Scandinavian.
She also taught hospitality and cultural communication at the Hotel and Restaurant School and can also assist with conflict management.

Mette Thornval (in the middle)

Mette is a specialist in food stories and wine tasting with stories.
She has, among other things, taught guides in the Voices of the Street and the socially disadvantaged at Kofoed’s School.

Sara Sejergaard (on the right)

She has lived with her family in the USA, which has made her an expert in cultural differences between Denmark and the USA. Sara has held indoor city walks for, among others, the Danish Society for the Blind and taught museum and city guides in Viborg

Elin Fredrikson

Guest Teacher at Nordic Guide Academy

Elin is an actor, facilitator, and a teacher of improvisation and acting technique
She also works as a guide for Ghosttour.dk and owns Byvandringilund.com

Martin Einfeldt

Guest Teacher at Nordic Guide Academy

• Master in Positive Psychology from Aarhus University (2018) with a specialization in the use of humour in teaching, management and innovation
• Forstkandidat (cand.silv.) from Den Kgl. Veterinary and Agricultural College (1992) specializing in communication and forestry

Martin is an author and humour expert.
He teaches how we use humour on guided tours.

Torben Trojaner Frandsen

Guest Teacher at Nordic Guide Academy

Torben is city walker and owner of the city walking company Weirdwalks , which he established in 2009.

The name comes from the fact that he likes everything strange, especially when it is historical, and Copenhagen offers a fantastic and extreme catalog of bizarre, strange, dark but also merry and loose stories.

Why DMC Nordic?

As a comprehensive destination management company, our roots are deeply embedded in Scandinavia and the Baltic region, with a dynamic team and well-established offices spread across these captivating destinations.

With four decades of orchestrating exceptional destination experiences, we’ve come to understand that true amazement lies in consistently pushing the boundaries of what’s anticipated. Our clientele, regardless of budget disparities, seeks a dependable partner—one who embodies flexibility, trustworthiness, and meticulous attention to detail. Their pursuit is not just a journey; it’s an exploration for unique and creative avenues to unravel the essence of our destinations.

We’re not just a company but a vibrant force perpetually fueled by excitement. Our senses are finely tuned to discover “the next big thing,” perpetually looking for experiences that transcend the ordinary.

But here’s the twist—we don’t settle for merely meeting our clients’ expectations. That’s too commonplace for us. What sets us apart is our unwavering commitment to exceeding all expectations. We crave the extraordinary, with a penchant for cool surprises and a meticulous execution that leaves an indelible imprint—a mark that truly stands out in the offer of memorable experiences.

For more information about Nordic Guide Academy please get in touch with

Charlotte Emmery
Head of Nordic Guide Academy & Training
Tel. +45 31 38 52 07